GBC Business

What Is Search Engine Marketing?

Search Engine Marketing’s one of the latest tools to hit the Internet to promote online content. When correctly used, SEM can increase traffic and profit.

We have all heard about Search Engine Optimization (SEO), but one of the less known marketing tools flooding the online world is Search Engine Marketing (SEM). As Search Engine Marketing continues to grow in popularity, many worry Search Engine Optimization will become a concept of the past. However, this cant be true because SEM couldnt thrive without the use of SEO.

What is Search Engine Marketing?

Search Engine Marketing and Search Engine Optimization are very closely related. While SEO involves the use of strategically placing keywords and key phrases within online content to increase traffic, Search Engine Marketing uses the same concepts but incorporates link building within content to produce a steady flow of traffic and profit potential. Most commonly, SEM involves using pay per click methods within Search Engine Optimized web content to increase profit potential and traffic.

Creating SEM Content

The first step to creating SEM content involves properly optimizing the content for traffic using Search Engine Optimization. You must follow all the guidelines for creating SEO content to ensure a thriving traffic flow to the content you wish to use Search Engine Marketing with. SEO is the foundation to success for SEM.

SEM Linking

After youve strategically created Search Engine Optimized content, you can begin inserting links for profit or traffic within the content. When using Search Engine Marketing for online content, the keywords and phrases you want to link need to be long tailed. This involves choosing key phrases that are at least four words in length to anchor link. Make sure the key phrases you choose to link are also somehow relevant, or descriptive of the link youre inserting. If possible, incorporate eye popping words into the link to capture the readers attention and entice them to click on the link. if you are not sure how to do this, you will need to employ the services of a professional marketing company.


As with SEO content, you must update the links and information within the SEM content to keep it fresh and traffic flowing. All keywords and phrases within the content should be updated at least once a month for steady traffic flow. Check to make sure all the links are working properly and opening to the correct pages at least once a month as well. Profit will easily decrease if links arent working correctly.

While the debate remains open whether or not Search Engine Optimization is soon to disappear, it appears as long as Search Engine Marketing and other similar skills are still practiced, SEO is a skill thats here to stay. While the world of increasing content traffic is constantly changing, learning the foundation skills for each will allow you to succeed in the online world.