GBC Business

Marketing Music via the Internet

The internet has opened up a world of impossibilities. There is nothing that now businesses cannot do with the internet. Music is also a business and one way of marketing songs is via the internet. There are various ways of doing this.

Live Music Promotion

With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. These days, you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room. But, just because you can release something entirely online doesn’t mean you should! In fact, these personal interactions are still extremely important in the music industry.

Use Social Media to Promote Your Music

We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music. Social media is not a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.

Sourced from:

Before you go around spreading the word on the internet there is need to understand the basis of music marketing. You need to be on the right path in order for your marketing activities to be effective.

Marketing Your Music Is Necessary, But Doesn’t Have To Be Difficult

As someone who speaks to musicians almost on a daily basis, I know that many have the feeling that marketing their music is going to be difficult. This is an understandable fear; most people get in the music industry for the love of the music, and don’t think they’ll ever have to learn how to market in order for them to get their music heard.

That said, if you do want to get your music heard, marketing is a necessary part of things. The good news though, is promoting your music doesn’t have to be hard. Pretty much all of it can be learned, and it doesn’t require a degree in science or maths to put into place a solid promotion plan for your music career. As long as you’re willing to learn and put the work in where needed, after a while marketing your music should become second nature to you. Who knows, you may even start finding it fun. 🙂

Sourced from:

The other effective way of reinforcing your music internet efforts is building digital team. This is a team made up of your most ardent followers on social media. They are not fanatics they are fans. They are also people who have a certain level of influence.

Today, many people find out about new music online from their peers, but you can adapt this old-school tactic of street team marketing to form your own digital street team and reap the same benefits, including sparking conversations about your music and generating a buzz online. Here are a few tips to help you build your own digital street team.

Who should be on your street team?

Your supporters

Your best brand advocates are people who believe in you and love your music. Ask your family, friends, and of course, your fans to be part of your digital street team. These people already support you and would be willing to help.


People with influence

Your digital street team members function as your endorsers, so they must have a strong influence on your target audience. Having a strong influence doesn’t just mean having a large number of followers on social media. A strong influencer has a large following and the power to sway people’s thoughts and actions. Find tastemakers who have a strong influence, access to your target fans, and the ability to persuade people to listen to your music. Reach out to these people via means already in your life: Facebook, Twitter, even Instagram. Ask around and see who’s a friend of a friend’s mom’s cousin’s college roommate. You might be surprised how small your world actually is. (Six degrees of Kevin Bacon is not just a party game.)

Sourced from: